Closely

Introduction

Closely is an AI-powered LinkedIn automation and multichannel outreach platform designed for B2B sales teams, lead generation agencies, and growth professionals seeking to scale their outbound efforts. It combines LinkedIn automation with email outreach in a single unified platform, allowing users to run sophisticated campaigns without switching between tools. Closely helps businesses connect with their ideal prospects, automate follow-up sequences, and manage conversations from a smart inbox—all while keeping accounts safe with dedicated residential IPs and intelligent human-like behavior simulation.

The platform stands out with its built-in AI personalization engine, lead enrichment capabilities, and white-label functionality, making it a versatile choice not just for individual users but also for agencies managing multiple client accounts. Whether you are an SDR looking to book more meetings or an agency operator managing hundreds of LinkedIn accounts, Closely provides the infrastructure to do so efficiently and profitably.

Closely is particularly valuable for outbound-focused B2B teams that want to leverage both LinkedIn and email channels together. The tool supports conditional sequences, smart reply detection, and CRM integrations, enabling a seamless workflow from prospecting through to pipeline management. Its AI agents can automate lead scoring, personalize outreach messages, and research web signals like hiring trends and funding rounds to give users a data-driven edge.

Pricing

• Starter: $29/month (billed annually) or $49/month — 1 LinkedIn account, unlimited email accounts, whitelabel included
• Growth: $87/month (billed annually) or $127/month — 3 LinkedIn accounts, 3,000 bonus credits/month
• Essential: $145/month (billed annually) or $205/month — 5 LinkedIn accounts, 5,000 bonus credits/month
• Agency Unlimited: $999/month — unlimited client seats, full white-label platform

Getting Started

To get started with Closely, simply sign up on their website and choose a subscription plan that matches your outreach volume. Once registered, you connect your LinkedIn account and email inbox—Closely supports OAuth connections for Gmail and Outlook, as well as custom SMTP configurations. The onboarding process is straightforward, and users can have their first campaign running within minutes.

Closely provides dedicated residential IPs for each LinkedIn account to minimize detection risk. After connecting your accounts, you can import leads by exporting directly from LinkedIn Sales Navigator, LinkedIn posts, or LinkedIn events, or by using Closely's live LinkedIn scraping feature. The platform also offers an email finder and phone number finder to enrich your lead data automatically before launching any outreach campaign.

Core Features

Multichannel Outreach Automation: Closely enables users to run simultaneous LinkedIn and email campaigns from one dashboard. You can build conditional sequences that adapt based on prospect behavior—for example, if a prospect accepts your connection request, the next step can automatically switch to sending a message rather than an InMail. This flexibility allows for highly personalized outreach flows without manual intervention. The platform supports unlimited campaigns and provides smart inbox management where all LinkedIn and email replies are centralized.

AI Personalization and Lead Scoring: Closely's AI agents generate tailored outreach messages in seconds, customized to each lead's profile, company, pain points, and recent activity. Lead scoring algorithms automatically rank prospects based on fit and intent signals, helping sales teams prioritize the highest-value opportunities. The web research feature surfaces insights like hiring trends, funding rounds, and competitor intelligence to add context to every outreach message.

Data Enrichment and Lead Export: Users can extract leads directly from Sales Navigator, LinkedIn events, or post engagements, and Closely will instantly enrich them with job titles, companies, industries, and contact data. The email finder uses a multi-step fallback process to verify work emails, while the phone number finder provides additional contact coverage. Leads can be exported to CSV or pushed to CRM platforms through native integrations and webhooks.

White-Label Platform: Closely offers a fully white-labeled platform for agencies, allowing them to resell Closely under their own brand. Agencies can configure custom domains, colors, logos, email templates, help center content, and client onboarding sequences. The white-label setup costs $0 and the unlimited agency plan is priced at $999/month regardless of the number of client seats managed—making it extremely profitable at scale with reported margins exceeding 90%.

Analytics and Reporting: Closely provides advanced analytics and reporting to track campaign performance, connection acceptance rates, reply rates, and conversion metrics. Teams can use A/B testing to optimize subject lines, message copy, and sequence timing. The team management features allow administrators to oversee multiple users, monitor activity, and control daily quotas to maintain account safety.

First Project Tutorial

Step 1 — Set Up Your Account and Connect Channels: After signing up, navigate to the Senders section and connect your LinkedIn account and email inbox. Choose OAuth for Gmail or Outlook, or add custom SMTP credentials. Closely will assign a dedicated residential IP to your LinkedIn account to protect it from detection.

Step 2 — Import and Enrich Leads: Use Closely's built-in scrapers to export leads from LinkedIn Sales Navigator, a LinkedIn post, or an event attendee list. Alternatively, upload a CSV with prospects. Enable the email finder to automatically discover verified work emails for each lead, expanding your reach across both LinkedIn and email simultaneously.

Step 3 — Build Your Campaign Sequence: Use the conditional sequence builder to design your outreach flow. Start with a connection request, add a personalized message upon acceptance, schedule follow-up messages, and use AI personalization to tailor each touchpoint to the recipient's profile. Set daily limits and delays to mimic natural human behavior.

Step 4 — Launch and Monitor: Activate your campaign and monitor results through the analytics dashboard. Incoming replies are routed to the Smart Inbox where you can respond directly. Use the reporting tools to track acceptance rates, reply rates, and adjust your sequences accordingly for maximum performance.

Best Practices and Optimization

Warm Up New LinkedIn Accounts Gradually: Closely includes a LinkedIn account warmup feature that gradually increases your daily activity limits to avoid triggering LinkedIn spam detection algorithms. New accounts should start with lower connection request limits (15–20 per day) and slowly increase over 2–3 weeks. Using dedicated residential IPs provided by Closely further reduces detection risk, making your automation look like natural human activity.

Use AI Personalization for Higher Reply Rates: Generic outreach messages deliver poor results. Leverage Closely's AI personalization engine to generate unique intro lines based on each prospect's LinkedIn profile, recent posts, company news, or industry signals. Personalized messages consistently achieve 2–3x higher reply rates compared to templated outreach, and the AI can generate these at scale without any manual effort per lead.

Combine LinkedIn and Email for Maximum Coverage: The most effective outreach strategies use multichannel sequencing. If a prospect does not respond to your LinkedIn connection request within 3–5 days, automatically trigger an email follow-up. This multichannel approach increases your total touchpoints and significantly improves the chances of starting a conversation with hard-to-reach decision-makers.

Pros and Cons

• Unified multichannel platform combining LinkedIn and email outreach
• Dedicated residential IPs for each LinkedIn account for maximum safety
• Built-in AI personalization, lead scoring, and web research features
• White-label functionality with unlimited seats at a flat $999/month for agencies

• Starter plan limited to 1 LinkedIn account which may be restrictive for teams
• AI credits are consumed for personalization and enrichment, requiring plan upgrades for high volume
• Like all LinkedIn automation tools, carries inherent risk of account restriction if limits are exceeded
• White-label plan may be overkill for solo users or very small teams

What Users Are Saying

Closely has gained significant traction in the LinkedIn automation community. Users discuss the tool across multiple Reddit threads focused on sales engagement and outbound marketing.

• Reddit r/CRMSoftware: Thoughts on Closely for LinkedIn Automation? Worth It?
• Reddit r/gtmengineering: Closely LinkedIn Automation Life Time Deal

Summary

Closely is a robust, AI-enhanced LinkedIn and email outreach automation platform that covers the full outbound sales workflow from lead discovery and enrichment to personalized multichannel sequencing and performance analytics. Its combination of safety features, AI-powered personalization, and agency-grade white-label infrastructure makes it one of the most feature-complete tools in the LinkedIn automation space. For B2B sales teams, lead generation agencies, and growth operators looking for a scalable and profitable outreach solution, Closely delivers serious value at competitive price points starting at $29/month billed annually.