Loomly

The Complete Guide to Loomly: LinkedIn Content Planning & Social Media Scheduling

Introduction

Loomly is a brand success platform and social media management tool purpose-built for marketing teams and creative agencies that need a structured, approval-driven workflow for LinkedIn content planning, scheduling, and publishing. Founded with a focus on calendar-first content management, Loomly brings together LinkedIn post scheduling, AI-assisted caption generation, hashtag management, team collaboration with custom approval workflows, and post inspiration tools — all in one cohesive interface designed to reduce the chaos of managing professional social media content at scale.

For LinkedIn marketers, Loomly excels at bringing structure to the content creation process. Its Ideas Board captures LinkedIn content ideas before they're fully formed, its Post Builder walks you through creating LinkedIn-optimized posts step by step, and its Approval Workflows ensure that LinkedIn content for sensitive corporate accounts goes through the right stakeholders before publishing. This makes Loomly particularly well-suited to enterprise marketing teams, regulated industries, and agencies managing LinkedIn presences for B2B brands.

Target users include in-house marketing teams that produce LinkedIn content collaboratively, social media agencies managing client approval loops for LinkedIn company pages, and marketing managers who need a centralized content calendar that spans LinkedIn alongside other platforms like Facebook, Instagram, TikTok, and X.

Loomly's unique value is its end-to-end brand governance model: from idea capture through approval to publishing and performance analytics, every step of the LinkedIn content lifecycle is managed within a single, intuitive workspace. This reduces context-switching, speeds up approval cycles, and gives marketing directors a real-time view of every LinkedIn post in the pipeline.

Pricing (subject to change): Loomly's Starter plan starts at $65/month (billed monthly) or $49/month (billed yearly) for 12 social accounts and 3 users. The Beyond plan at $332/month (or $249/month annually) adds 60 social accounts, unlimited users, custom branding, hashtag manager, and custom workflows. Enterprise pricing is available for 61+ accounts. A free trial is available with no credit card required. See official pricing →

Getting Started

Loomly is a browser-based SaaS platform with iOS and Android mobile apps, requiring no software installation. After signing up, you create a Calendar — Loomly's core organizational unit — and connect your LinkedIn company pages and personal profiles via OAuth. Each Calendar represents a brand or client, allowing agencies to keep multiple LinkedIn presences cleanly separated with dedicated team members, approval workflows, and content pipelines per calendar.

The interface centers on a calendar grid where each day shows scheduled LinkedIn posts color-coded by status: Draft, Pending Approval, Approved, Scheduled, and Published. This visual pipeline gives marketing managers instant visibility into what LinkedIn content is queued, what's awaiting approval, and what's already live — without digging through spreadsheets or Slack threads.

Core Features for LinkedIn

LinkedIn Post Builder with Preview: Loomly's Post Builder provides a step-by-step interface for creating LinkedIn posts. You write your caption, attach images or videos, add a link (with automatic Open Graph preview), and set a schedule. A real-time post preview shows exactly how the post will appear in LinkedIn's feed before you submit it for approval — eliminating surprises from formatting differences between the editor and the live platform.

Hashtag Manager: Available on the Beyond plan, Loomly's Hashtag Manager lets you save curated sets of LinkedIn-relevant hashtags for specific topics or campaigns. Instead of researching and typing hashtags each time, you can apply a saved set — for example, a "#LinkedInMarketing #B2BMarketing #ContentStrategy" group — to any post with one click, ensuring consistent hashtag strategy across all LinkedIn content.

Post Ideas & Inspiration Board: One of Loomly's most distinctive features is its Post Inspiration engine, which automatically generates LinkedIn post ideas based on trending topics, upcoming events, social media holidays, and brand-specific themes. The Ideas Board lets you capture raw content concepts before they're fully developed, building a queue of LinkedIn content briefs that can be refined and scheduled over time.

Approval Workflows & Custom Roles: For LinkedIn accounts where multiple stakeholders need to sign off before publishing — legal, compliance, brand management — Loomly's approval system allows you to define custom workflows with sequential or parallel approval steps. Each approver receives email or Slack notifications when content is ready for review, and can approve, request revisions, or reject posts directly within Loomly without needing LinkedIn access themselves.

LinkedIn Workflow Tutorial

Step 1 — Set up your LinkedIn Calendar: Create a new Calendar in Loomly for your LinkedIn brand or client. Connect the relevant LinkedIn company page and/or personal profile via OAuth. Invite team members and assign roles — Content Creator, Approver, or Admin. If using the Beyond plan, configure your custom approval workflow to match your organization's LinkedIn content sign-off process.

Step 2 — Build your LinkedIn post: Click on any day in the Calendar to open the Post Builder. Select LinkedIn as your target channel. Use the AI Assistant to generate caption suggestions, or write your own. Attach an image, document (for LinkedIn carousel/PDF posts), or video. The real-time preview shows your post as LinkedIn will render it — check that link previews, image crops, and character counts are correct before proceeding.

Step 3 — Submit for approval and schedule: Once your LinkedIn post is ready, submit it through your configured approval workflow. Approvers are notified automatically via email or Slack integration. After approval, the post enters "Scheduled" status and publishes automatically at the set time via Loomly's direct LinkedIn publishing integration. Post-publish, analytics begin populating within 24 hours in Loomly's reporting dashboard.

Pro tip: Use Loomly's "Best Time to Post" feature to identify peak LinkedIn engagement windows for your audience. Combine this with the Recurring Posts function to automatically re-publish your highest-performing LinkedIn evergreen content at regular intervals, keeping your company page active without constant manual effort.

Best Practices & Optimization

For LinkedIn-focused teams using Loomly, the most effective approach is to populate the Ideas Board weekly with at least 2x the posts you plan to publish — this buffer ensures the approval workflow always has content to review without last-minute rushes. Set up Slack integration for approval notifications so approvers can review LinkedIn drafts directly from their Slack workspace rather than logging into Loomly separately.

A common pitfall with approval-heavy LinkedIn workflows in Loomly is stacking too many sequential approvers for routine posts. Reserve complex multi-step approvals for sensitive content (earnings announcements, PR statements, new product launches) and use a simpler single-approver flow for standard LinkedIn thought leadership posts — this keeps your content calendar moving at a healthy pace.

Pros and Cons

• Pro: Best-in-class approval workflow system — configurable multi-step sign-offs ideal for regulated industries managing LinkedIn.
• Pro: Post Inspiration engine and Ideas Board uniquely help teams avoid LinkedIn content drought.
• Pro: Clean, calendar-first UI that makes LinkedIn content pipeline visibility effortless for managers and clients.
• Pro: Supports LinkedIn personal profiles AND company pages with direct publishing and real-time previews.
• Con: Hashtag Manager is locked behind the Beyond plan ($249/month annually), limiting its accessibility for smaller teams.
• Con: No native LinkedIn carousel builder — PDF/document posts must be uploaded manually as files.
• Con: Recent pricing increases have prompted some users to evaluate alternatives, particularly at the Starter tier.

What Users Are Saying: Real Reviews & Feedback

Community Sentiment: Loomly receives strong marks from agency users for its approval workflow system and calendar UX. Recent Reddit discussions reflect concern about price increases, with some teams switching to competitors. LinkedIn-specific functionality is generally praised for its reliability and direct publishing stability.

• Loomly LinkedIn discussions — r/SocialMediaMarketing
• Loomly Reviews on G2 — Real User Ratings

What professionals love: The approval workflow is repeatedly cited as the top reason agencies choose Loomly for managing LinkedIn content for corporate clients who require content sign-off before publishing.

Common frustrations: Price tier jumps between Starter and Beyond are significant, and some features useful for LinkedIn (like the Hashtag Manager) are only available at higher tiers.

Have you used Loomly for LinkedIn content management? Share your experience in the review section below to help other LinkedIn marketers find the right tool!

Summary

Loomly is a polished, approval-workflow-first social media management platform that excels for LinkedIn content teams where structured review processes, editorial calendars, and brand governance matter as much as scheduling features. Its post inspiration tools, real-time LinkedIn preview, and Slack-integrated approval system make it a strong choice for marketing agencies and enterprise teams managing LinkedIn presences for B2B brands with compliance or brand safety requirements. If structured LinkedIn content workflows with multi-stakeholder approval are your priority, Loomly deserves serious consideration.