Awario: The Ultimate Social Listening Tool for Businesses

Overview of Awario

Awario is a powerful social listening tool designed to monitor the web for mentions of your business, competitors, and industry keywords. It actively crawls over 13 billion web pages daily, making it one of the most comprehensive tools available.

Key Benefits and Use Cases

Awario offers a wide range of benefits, including:

• Brand Monitoring: Track your brand mentions across social media, news, blogs, videos, forums, and reviews to manage your brand reputation effectively.
• Competitive Research: Monitor your competitors' mentions to gain insights into their strategies and market trends.
• Influencer Discovery: Identify industry influencers by tracking relevant keywords and engaging with them for business collaborations.
• Sales Opportunities: Use the ‘Leads’ feature to discover new sales opportunities by tracking prospects looking for products or services like yours.

Who Uses Awario

Awario is suitable for various types of businesses, including:

• Small to Medium-Sized Companies: Ideal for those who want to monitor up to 15 topics, 300,000 mentions per month, and up to 10 team members.
• Large Enterprises: Suitable for businesses requiring up to 1 million new mentions per month and 50,000 stored mentions per topic.
• Solopreneurs: Perfect for solo entrepreneurs who can start with a basic plan and upgrade as their team grows.

What Makes Awario Unique

Awario stands out due to its:

• Comprehensive Data Sources: It monitors a vast array of web sources, including social media platforms, blogs, news sites, forums, YouTube, and Vimeo.
• Advanced Search Capabilities: Utilize Boolean search to find specific mentions with almost limitless control.
• Real-Time Alerts: Receive immediate notifications whenever your tracked keywords are mentioned online.

Core Features

Essential Functions Overview

Awario offers a variety of essential features:

• Alerts: Monitor keyword mentions in real-time to stay updated on conversations about your business.
• Mentions Feed: A centralized feed where all mentions are collected for easy tracking and analysis.
• Sentiment Analysis: Analyze the sentiment of mentions to gauge brand perception and customer feedback.
• Analytics and Reports: Generate detailed reports to measure reach, brand sentiment, and share of voice.
• Data Export: Export data for further analysis or integration with other tools.
• Influencer Discovery: Identify influencers by tracking relevant keywords and engaging with them.
• Leads & Social Selling: Discover new sales opportunities and connect with potential clients directly.
• Email Notifications: Receive email alerts for new mentions to ensure timely responses.
• Boolean Search: Use advanced search techniques to find specific mentions.

Common Settings Explained

To set up Awario effectively:

1. Create a Project: Start by creating a project with your brand name, product description, and competitors.
2. Connect Social Accounts: Connect your social media accounts to Awario to enhance monitoring capabilities.
3. Add Keywords: Enter the keywords you want to track, including your brand name, competitors, and industry terms.
4. Set Up Alerts: Configure alerts to notify you of new mentions based on your tracked keywords.

Tips & Troubleshooting

Tips for Best Results

To get the most out of Awario:

1. Use Boolean Search: Utilize advanced search techniques to find specific mentions and narrow down results.
2. Monitor Multiple Keywords: Track a variety of keywords to gain comprehensive insights into your industry and competitors.
3. Engage with Mentions: Respond promptly to mentions to build a strong online presence and customer engagement.

Troubleshooting Basics

Common issues and solutions:

1. False Positives: Use advanced search settings to minimize false positives and ensure accurate results.
2. Slow Performance: Check your internet connection and ensure that all social media accounts are properly connected.

Best Practices

Common Mistakes to Avoid

Avoid these common mistakes:

1. Insufficient Keyword Tracking: Failing to track a broad range of keywords can lead to incomplete insights.
2. Inconsistent Monitoring: Irregular monitoring can result in missed opportunities and delayed responses.

Performance Optimization

Optimize your performance by:

1. Regularly Updating Keywords: Ensure that your keyword list is up-to-date to capture new trends and mentions.
2. Customizing Alerts: Tailor your alerts to specific times of the day or week to maximize relevance.

Pros and Cons

Pros

• Comprehensive Data Sources: Awario monitors a vast array of web sources, providing comprehensive insights.
• Advanced Search Capabilities: Utilize Boolean search to find specific mentions with almost limitless control.
• Real-Time Alerts: Receive immediate notifications whenever your tracked keywords are mentioned online.
• User-Friendly Interface: Easy to set up and use, even for those without technical expertise.
• Cost-Effective: Offers various pricing plans to suit different business needs, making it a cost-effective solution.

Cons

• Limited LinkedIn Integration: Awario does not provide the opportunity to monitor LinkedIn due to API restrictions.
• Steep Learning Curve for Advanced Features: While the basic features are user-friendly, advanced features like Boolean search may require some practice to master.

Summary

Awario is an indispensable tool for businesses looking to monitor their online presence, engage with audiences, and gain valuable insights into their industry. With its comprehensive data sources, advanced search capabilities, and real-time alerts, Awario stands out as a top choice for social listening and analytics. Whether you're a small business or a large enterprise, Awario offers flexible pricing plans to suit your needs. However, it's essential to note that pricing might be changed, and users should check the official site for the latest information.

Pricing Plans

Awario offers the following pricing plans:

• Basic: $49/month (ideal for solopreneurs)
• Pro: $99/month (suitable for small to medium-sized companies, includes 15 topics, 300,000 mentions per month, and up to 10 team members)
• Enterprise: Custom pricing (ideal for large enterprises, includes up to 1 million new mentions per month and 50,000 stored mentions per topic)

Pricing Plan Official Site

Disclaimer: Pricing might be changed, and users should check the official site for the latest information.