Vidyard: Revolutionizing Sales with Personalized Video Messages

Overview of Vidyard

Vidyard is a powerful video recording and sharing tool designed to enhance sales outreach and customer engagement. It integrates seamlessly with LinkedIn, allowing users to record and send personalized video messages directly from the LinkedIn message composer.

Key Benefits and Use Cases

Vidyard offers several key benefits, including:

• Personalized Video Messages: Create and send customized videos to prospects and customers.
• Enhanced Engagement: Increase the likelihood of recipients opening and engaging with your messages.
• Efficient Communication: Communicate faster and more directly using video recordings.
• Multi-Channel Outreach: Use video messages to follow up with prospects who haven’t responded to emails or phone calls.

Who Uses

Vidyard is used by sales professionals, customer support teams, and anyone looking to improve their sales and communication strategies. It is particularly useful for outbound prospecting, inbound leads, demos, handovers, recaps, and proposal reviews.

What Makes Vidyard Unique

Vidyard stands out due to its ease of use and comprehensive features, including:

• Integration with LinkedIn: Record and send videos directly from the LinkedIn message composer.
• Customization Options: Adjust settings like low light and mirroring the camera, add title cards, and change colors to match company branding.
• Notes and Pen Tools: Enhance the visual dynamic of sales videos with interactive elements.

Pricing Plans

Vidyard offers several pricing plans, which are subject to change. As of the current date, the pricing plans are:

Disclaimer: Pricing may be subject to change. Please visit the official pricing page for the most up-to-date information.

Core Features

Essential Functions Overview

1. Video Recording: Record new videos directly within the LinkedIn message composer or from your Vidyard library.
2. Video Sharing: Share videos from your Vidyard library on your personal feed, in direct messages, or to company pages.
3. Customization: Adjust video settings, add title cards, and change colors to match company branding.
4. Notes and Pen Tools: Enhance the visual dynamic of sales videos with interactive elements.

Common Settings Explained

1. Camera Settings: Adjust camera settings like low light and mirroring the camera.
2. Audio Settings: Ensure high-quality audio for clear communication.
3. Video Editing: Trim and edit videos to keep them concise and engaging.

Tips & Troubleshooting

Tips for Best Results

1. Personalize Videos: Address recipients by name and tailor the content to their specific needs.
2. Keep it Short: Keep videos concise to avoid overwhelming recipients.
3. Use Visuals: Incorporate visuals like title cards and animated GIFs to capture attention.
4. Follow Up: Send follow-up messages if the recipient doesn’t respond initially.

Troubleshooting Basics

1. Browser Extension Issues: Ensure the Vidyard browser extension is up-to-date and properly installed.
2. Camera Access: Grant access to your camera and microphone when prompted.
3. Video Quality: Check video quality settings to ensure clear and high-quality recordings.

Best Practices

Common Mistakes to Avoid

1. Overwhelming Recipients: Avoid sending long or complex videos that might overwhelm recipients.
2. Poor Audio Quality: Ensure high-quality audio to maintain clear communication.
3. Inconsistent Branding: Maintain consistent branding across all videos to build trust and recognition.

Performance Optimization

1. Regular Updates: Regularly update the browser extension to ensure access to the latest features.
2. Optimize Videos: Optimize video files for faster loading times and better performance.
3. Test Videos: Test videos before sending them to ensure they are working correctly.

Pros and Cons

Pros

• Enhanced Engagement: Personalized video messages increase engagement rates.
• Efficient Communication: Communicate faster and more directly using video recordings.
• Customization Options: Adjust settings and add interactive elements to enhance video dynamic.
• Integration with LinkedIn: Record and send videos directly from the LinkedIn message composer.

Cons

• Technical Issues: Potential technical issues with browser extensions or camera access.
• Time-Consuming: Recording and editing videos can be time-consuming, especially for beginners.
• Dependence on Internet: Requires a stable internet connection for smooth video recording and sharing.

Summary

Vidyard is a powerful tool for sales professionals and customer support teams, offering a range of features that enhance video communication and engagement. By integrating seamlessly with LinkedIn, Vidyard allows users to create and send personalized video messages that can significantly improve sales outcomes. With its customization options, integration with LinkedIn, and efficient communication features, Vidyard is a valuable addition to any sales strategy.