Mention is a robust social listening and media monitoring tool.
It enables users to track online conversations across various platforms in real-time.
The platform offers insights into brand mentions, industry trends, and competitor activities.
Brand Management: Monitor and enhance your brand's online reputation by identifying discussions about your brand across the web and social media.
PR Management: Evaluate the impact of your public relations campaigns by tracking audience reactions and media coverage.
Competitive Analysis: Stay informed about competitors' actions and strategies to maintain a competitive edge.
Crisis Management: Detect potential crises early and engage with stakeholders to mitigate negative impacts.
Market Research: Analyze market trends and consumer behavior to inform business strategies.
Social Media Management: Effortlessly schedule and publish posts across multiple social media channels.
Marketers: To gauge campaign effectiveness and brand sentiment.
PR Professionals: To monitor media coverage and manage public perception.
Brand Managers: To oversee brand reputation and engagement.
Agencies: To provide clients with detailed analytics and monitoring services.
Small to Medium Businesses: To gain insights without extensive resources.
Large Enterprises: To manage large-scale monitoring and analysis.
What Makes Mention Unique
Real-Time Monitoring: Access immediate data from over 1 billion sources, including news sites, blogs, forums, and social media platforms.
Comprehensive Analytics: Utilize features like sentiment analysis, share of voice, and influence metrics to derive actionable insights.
User-Friendly Interface: Navigate through an intuitive platform designed for efficiency and ease of use.
Customizable Alerts: Set up personalized alerts to monitor specific keywords, phrases, or topics relevant to your interests.
Integrated Social Media Management: Manage your social media presence directly from the platform, including publishing and engagement tools.
Mention offers several pricing tiers to cater to different needs. As of February 21, 2025, the plans are:
Solo: $49 per month (billed yearly)
Essential social listening and publishing capabilities.
Includes 2 alerts, 5,000 mentions, 1 user, and 1 account per social network.
Pro: $99 per month (billed yearly)
Enhanced social listening for teams with reporting features.
Offers 5 alerts, 10,000 mentions, 10 users, and 10 social accounts.
Pro Plus: $179 per month (billed yearly)
Advanced monitoring and improved team collaboration.
Provides 7 alerts, 20,000 mentions, unlimited users, and 15 social accounts.
Company: Custom pricing
Comprehensive features with advanced alerts for precise insights.
Includes 10+ alerts, 100,000+ mentions, unlimited users, and unlimited social accounts.
For the most current information, please refer to the official pricing page.
Disclaimer: Pricing is subject to change. Always consult the official website for the latest details.
Essential Functions Overview
Monitor: Track any topic across social media and the web, gaining relevant insights instantly. Monitor over 1 billion sources with real-time updates and access data up to 2 years old.
Analyze: Obtain a comprehensive view of any topic and measure your impact with social listening metrics. Utilize ready-to-use templates, sentiment analysis, and share of voice metrics.
Engage: Interact with your community on social media to enhance reach and engagement. Leverage AI tools, publishing and scheduling features, and the Respond function to manage interactions effectively.
Common Settings Explained
Alerts Configuration: Set up alerts using keywords or Boolean operators to monitor specific topics. Customize alerts to filter out irrelevant data and focus on what matters most.
Filters and Tags: Organize mentions by applying filters based on source, language, country, or sentiment. Use tags to categorize mentions for streamlined analysis and reporting.
Notifications: Stay informed with customizable notifications. Choose between real-time alerts or daily/weekly summaries delivered via email or within the platform.
Tips for Best Results
Define Clear Objectives: Determine what you aim to achieve with monitoring to set up relevant alerts.
Use Specific Keywords: Incorporate precise keywords and phrases to filter out unrelated mentions.
Leverage Boolean Operators: Utilize operators like AND, OR, and NOT to refine search queries and improve result accuracy.
Regularly Update Alerts: Periodically review and adjust alerts to align with evolving topics and trends.
Engage Promptly: Respond to mentions in a timely manner to foster positive relationships and manage potential issues.
Troubleshooting Basics
No Mentions Received: Verify that alerts are set up correctly with appropriate keywords and sources.
Irrelevant Mentions: Refine your keywords and apply exclusion filters to eliminate unwanted data.
Notification Issues: Check notification settings to ensure preferences are configured correctly. Ensure that email filters are not redirecting notifications to spam or junk folders.
Data Discrepancies: Confirm that time zones and date ranges are consistent across reports and dashboards.
Technical Difficulties: Clear browser cache, ensure you are using a supported browser version, or try accessing the platform from a different browser or device.
Common Mistakes to Avoid
Overly Broad Alerts: Setting up alerts with generic keywords can lead to an overwhelming amount of data. Be specific to capture relevant mentions.
Neglecting Negative Mentions: Ignoring negative feedback can escalate issues. Address concerns promptly to demonstrate responsiveness.
Infrequent Monitoring: Sporadic checks can result in missed opportunities or delayed responses. Regular monitoring ensures timely engagement.
Ignoring Analytics: Failing to analyze collected data can lead to missed insights. Utilize analytics to inform strategies and decision-making.
Lack of Team Collaboration: Not sharing insights with relevant team members can hinder coordinated efforts. Use collaborative features to keep everyone informed.
Performance Optimization
Set Clear KPIs: Define key performance indicators to measure the success of your monitoring efforts.
Utilize Advanced Alerts: Employ advanced alert features, such as Boolean operators, to fine-tune monitoring precision.
Integrate with Other Tools: Connect Mention with platforms like Slack or Zapier to streamline workflows and enhance productivity.
Schedule Regular Reports: Automate report generation to keep stakeholders updated with the latest insights.
Continuously Educate Your Team: Stay updated with platform features and industry best practices through training and resources.
